Black Hat SEO Techniques to Avoid - Website Promotion - Online Promotion

Search Engine Optimization (SEO) techniques are broadly classified into two categories: First, those techniques that search engines encourage as division of good design, and secondly the procedures that search engines do not endorse and attempt to curtail. Commonly the first is referred to as White Hat SEO and second one is referred to as Black Hat SEO. White hat is also called ethical SEO and tend to give results that last a long time, while black hats expect that their sites will finally be blackballed once the search engines detect what they are doing.

SEO approaches, techniques or procedures are regarded white hat if these follow the search engines' guiding principles and involve no underhand trickery. Since the rules are not written as guidelines, this is a significant differentiation. White hat SEO is not just about complying with rules and guidelines, but it is about ascertaining that the engine indexes the same content which the user will see.

White hat SEO can be in general summarized as producing the content for the users and not for engines and then making accessible that user friendly content to the spiders without difficulty, rather than to manipulate the algorithm. White hat is in lots of ways similar to web development that aims to promote the site ethically. It is simply efficient and good marketing, attempting to fork out quality content to the users that calls for the quality content. Black hat attempts to improve website rankings in such a way that are rejected by the engines such as involving trickery. Example of one black hat technique is use of hidden text, such as text with the same colour as background or placed off screen. Search engines punish the websites that use black methods, like by cutting down their rankings or totally doing away with their listings from their databases.

We should always avoid Black Hat SEO, since it can get the website banned, if not banned than bringing down of the ranking. Also, Google has been known to get rid of sites known for using black hat SEO.