SEO keyword tools play an important role in keyword bidding campaign and search engine optimization. It is one of the most important tools for determining which keywords to bid on or optimize for. Selecting the right key terms is vital in any online business since it determines whether you will be able to attract the right crowd, i.e. those who will eventually make a purchase. It matters very little actually what you are selling. The only thing thats relevant here is that you have carefully considered, with the use of a good SEO keyword tool, which key terms to bid on or optimize for.
When youre still starting out, you might want to avoid key phrases and terms that are too generic as these do not necessarily result in conversion. What you would be interested in are keywords that are specific rather than broad. Your best bet would be long tail keywords which work so well in helping increase sales or conversion of a website. Long tail keywords have a specialized market so that they have less competition as compared to generic ones. In effect, you have a higher click through rate a lower cost per click. Another thing that makes long tail keywords important to boosting conversion is they are so specific that you can better address customer needs and display more appropriate banners that can really attract this rather specialized market.
SEO keyword tools or keyword analysis tools are able to track long tail keywords and determine which of these key phrases get clicked on the most. It has been repeatedly shown that long tail searches almost always result in conversion. This is why despite their being too specialized and narrow, they should never be underestimated.
As far as conversion or sales is concerned, there are two major kinds of key phrases: Research keywords and buying keywords. The first time a buyer searches for a product he usually doesnt know what kind or which product to buy, so he enters a research keyword, which is usually broad and sweeping. Once he learns more about the product hes interested in, searches will begin to become longer and more specific. This is an indication that the buyer is zeroing in on a product and is interested to buy. If you want to succeed in your keyword bidding campaign and boost your conversion rate, you should be focusing on buying keywords.
Your SEO keyword tool or keyword analysis tool can be your best ally in the selection of keywords. A good keyword bidding software will tell you the how often a particular key term has been searched each month. Normally you would want to pick a key term with a high search value. But, the downside of this can be high competition. So if youre not ready to compete with the giants in your niche, then youre better off sticking to low profile, more specific keywords. This way you are assured of a steady traffic and consistent sales.
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