Google is a household name in many countries, and when you need some information people will be quick to tell you to, "Google it." Different people need a website for different reasons but if your intent is to find customers, clients, or gain any form of attention then you should start focusing on getting your site to rank high in Google. The internet holds more information than any other one of man's inventions, so this calls for a complex yet easy to navigate structure. Google, Yahoo, and Bing are the three largest search engines who are now responsible for hosting almost all internet searches and also making sure that we can find what we are searching for. If you want visitors to your site then you must learn some basic site optimization techniques. SEO or search engine optimization is a lifesaver for those of us who don't have a huge budget to pay experts to advertise our sites for us. It's the sad truth but when it comes to SEO advice you need to be very careful who y ou listen to because there is so much damaging information out there. Stick with this article and you will become aware of some major mistakes to steer clear of when applying you SEO techniques.
Graphics and images are a good way to give your site instant appeal, but be careful about putting too many on your site or you'll be damaging your SEO efforts. You could actually lower your search engine rankings by having too many images and not enough room for search engine friendly content. If your text appears within images, it's going to reduce the impact plain text on your site can have. Search engines cannot read images, so any text on them is absolutely useless as far as SEO is concerned. Of course, some images are a great idea, but you should aim at putting your site's keywords within the ALT tags of each image. Search engines are able to read your ALT attributes, so having your keywords in there can assist your ranking in the long run.
The second mistake is ineffective internal linking. Your internal linking structure is one more of the few SEO factors that you completely control. Your linking strategy can be your secret weapon that shoots you past your competition because most of them aren't utilizing it. But when you put everything in place, you'll see great results. And what makes it so great is that these are permanent results, not temporary. Many authority sites are masters at internal linking and that is one of the reasons why all of their pages usually have the spots 1 or 2 on the first page; an example would be Wikipedia.
Never commit a big mistake which is overlooking the search engine guide lines.
That's why it's essential that you learn what those guidelines are so that you never make mistakes that penalize you with search engines. The search engines are constantly altering their rues so it's important to look them up as often as you can so that you never incur a penalty. One example you can look at is Google, which changes the algorithm is uses all the time, and that's why you must look at these changes whenever they occur so your site doesn't lose its rank.
Search engine optimization is the perfect solution for anybody who wants a long-term traffic source that will bring targeted visitors to your site for years to come. It takes patience, time, and consistency. Stay patient and persistent and SEO will really work for you. As long as you choose the right keywords and have good content for your site, SEO should be able to give your online marketing a big boost.
No comments:
Post a Comment