The internet age demands that every business endeavor should be backed up by an online presence. In today's technological era, more and more people are getting hooked to the Internet in search of socialization, to gain knowledge, and to search for merchandize. As an entrepreneur of the twenty-first century, you cannot afford to lose sight of this opportunity. More and more entrepreneurs are setting up their online presence and this is resulting in intense competition to grab a share of the Internet pie. To survive, you need to add something extra to your web presence and this "extra" is Search Engine Optimization (SEO). SEO is a set of techniques that you should impart into your website to enable it appear high on the list of search engine results.
A higher search rank increases your site's visibility. In this article, I will share with you some SEO techniques that can help increase your web income.
Set up a Blog - Setting up a blog is a potent tool to increase your site's traffic. It has another plus point. It creates a cordial relationship between your business and the customers. Remember to research well on the keywords that your customers are likely to use while searching through the search engines. Include them liberally in your blog titles, and blog content. This will be a great boost to your SEO efforts.
Add quality content - If adding blogs is one of the basic steps you need to take to boost up your SEO efforts, adding quality content and thereby promoting your blog is the next step you should take. The more you refresh your content, the more search engine friendly your site becomes. Remember, frequency and consistency of content is a must. You should start with your blog post once a week. After some time your readers should start expecting more content and you may have to increase your blog frequency. While adding content, remember to add tags and directories for easy categorization by search engines.
Use RSS feeds - RSS (Really Simple Syndication) feeds are a great tool to provide regularly updated content to your readers. RSS feeds are suitable for readers who are unable to visit your blogs regularly. They are accessible even through mobile internet devices.
Introduce podcasts and videos - Text does not always appeal to readers. You should take help of other content formats to promote your site. Introduction of online podcasts and video will be a great value addition to your SEO efforts. Your site's visitors are attracted to these little web widgets more and they can also be shared all over the social media sites.
Thus, by implementing these simple SEO techniques to the website you can draw in quality customer to make online purchase and improve online income.
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