Three Successful SEO Techniques Everyone Should Learn - Search Engines - SE Optimization

The number of local searches keeps growing with the internet. You are about to learn about a few SEO techniques that will take you far in this business.

One of the simplest methods you can use for local SEO is writing optimized classified ads. This is an easy way to take advantage of the local searches because the search engines tend to favor such sites and when you use them, you increase the chances of driving direct local traffic to your website. Start out by listing your business on Craigslist because, out of all of the classified portals out there, it is the most popular. As a business owner you need to be sure that you are posting optimized ads on Craigslist on a regular basis. This ad needs to be directly targeted towards your chosen niche. Ensure that it is simple and not too loud. When you write your ads for classifieds sites you need to focus the most of your attention on the headline of the ad because this is what will catch people's attention. Use the keyword phrase and your city and state in your title. You can treat the Craigslist ad as your landing page, because many times you will notice that it will even ou trank your main site. A smart strategy for your Craigslist ad is to use it as a means for sending very targeted traffic to your website, which should be your main goal. You can also use USFreeAds; it doesn't have the same rate of success as Craigslist but it can still garner you a good response because it is a highly ranked classified ads site. What you should be aiming with these classified sites is to drive as much traffic to your main offer by leveraging them or piggy backing on the traffic.

It's a good idea to take advantage of services such as Google Places, Bing Local and Yahoo! Local, and claiming your profile is your first step on these sites. These sites all ask you if you want to claim your profile, and to do this involves a simple verification process that has a few simple steps such as a phone call to verify your information. This doesn't take much time but it will definitely give you an edge over the others who haven't done it. By including photos of yourself or your business on these local site listings, you enhance your reputation, as people feel more positive and trusting when they see an image. It isn't hard to upload some pictures from your site, camera or desktop, and it can benefit you quite a bit. While these don't have to be professional quality photographs, you do want them to reflect well on your business, so they should be fairly good.

If you can get significant local websites to link to your site, this will help you rank well in your area with the search engines. The most beneficial sites to get links from are those that are popular and well respected, such as the local BBB (Better Business Bureau) or Chamber of Commerce in your area. If you do a local search for terms such as "business directories" you will find more suggestions you can use. This process will supply you with a number of websites that it would be very useful to get a listing from. Finding these sites will only take you a few minutes, so it's well worth the effort. In summary: local search engine optimization does require some extra effort on your part but later on, when you have an easier time of reaching your target market, you'll know the extra work has paid off.