PPC and SEO Tools: Are There Really Shortcuts to Success? - Advertising - Online Advertising

Over the years, the internet has turned from a gateway of information to a wide digital marketplace where businesses and consumers meet. Marketing in the form of paid advertising and search engine optimization has become a global phenomenon. But with such a quick turn of events and faster rising competition levels, can SEO and SEM tools pave the way for easier money?

Keyword Research

Before, it was as simple as thinking of what a typical consumer would look for in a search engine. Such is the very concept of keywords. Now, you can't simply use "cars" as an advertising search term. It has come down to "cheap rental cars in Arizona" or "Washington limousine services", and even those generate too much competition.

There are keyword research tools that provide more than keywords when it comes to optimizing your website. KeywordSpy, for example, offers useful statistical data on keywords being used in paid advertising, organic listings, and affiliate marketing. Such information of course is not fool proof. It takes a great deal of analysis to choose useful keywords that would work for your marketing campaign based on the strategies that you choose to adopt.

Ad Copy and Website Content

There are a lot of available softwares online that can give you ideas on how to word your ad copy or your website's text content. There are, however limitations to using them. Some services give you generic phrases that can be found in every other websites. Worse, they can give you the same phrases over and over again that won't match your keywords at all.

Probably the best way of creating a good ad copy is researching on how the pros display their own. Usually connecting with their target market by using keywords with inventive "buy" lines is a great way to advertise your product. When it comes to your site's content, having complete knowledge as to what you are selling and having the passion to for the trade will help you convey your products in words. Having a uniquely written content can be just powerful as having a generic praise-filled one.

The bottom line, there are no shortcuts to raking in all that green. SEO/ SEM tools are merely guides into providing you convenient and powerful information and ideas on how you can best promote your products and services. How you turn these data into creative and hopefully winning marketing strategies is of course for you to learn and discover.

Plastic Surgery SEO Helps You Dominate The Competition - Marketing - Web Marketing

The saying goes that 95% of internet marketing is simple as can be-- as long as you know what you're doing.

The problem is, figuring out what you're doing, and then promoting your site can be extremely time-consuming. As a plastic surgeon, your time is better spent consulting with patients, performing procedures, running your practice, and making the world a more beautiful place.

Of course, a website, even a dazzling one packed full of credentials and impressive before and after pictures does you no good if it's so far down the search engine rankings no one sees it. The good news is, through the application of a series of known techniques you too can be at the top of the page.

Why Do I Need to Hire a Plastic Surgery SEO?

Why do you need to pay for internet marketing services for your practice? Well, according to some, you don't. You just write good content and Google and the other search engines will eventually take care of the rest.

In a competitive industry like plastic surgery, how long do you want to stay buried on page seven?

Why not get a little help if that help will give you the presence, conversions and increased revenue you seek? It's a pretty good bet that many of your competitors are.

Your website does you no good if no one sees it. If you know the tricks, have time to stay up to date on website promotion and are willing to put in the month to month effort to maintain your rankings, you may not need to hire anyone.

But really, how much is your TIME worth?

If you do decide to save yourself the time and headache of becoming an internet marketing expert by hiring one of the numerous companies out there vying for your marketing dollar, just make sure you see ample return on your investments.

Pay close attention to what your money's going for and how much you're seeing in return.

How to Know Your SEO Efforts are Working for You

There are three important tips for making sure your plastic surgery internet marketing dollars are working for you! Make sure you use good return of investment (ROI) analysis, track which techniques are bringing in contacts and revenue and which are not, and make sure you own your own content and links to assure you are building your internet presence. Today's web site ROI analysis tools pretty great at pinpointing where your web traffic is coming from, how they make contact and whether or not they're browsing or buying.

Through tools, such as call tracking numbers, you can pinpoint which ads and portal listings are worth the money and which are not. Tracking is also important, for seeing if and how your site is growing in rank, contacts and revenue.

And finally, make sure you own it! Investing in directories and portals is like renting versus owning your search engine placement. Make sure your efforts and dollars are going to build your internet brand, not someone else's!

Internet marketing doesn't have to be hard. If you are willing to put in the time to figure out how and are willing to go through the effort of maintain it, you can do it. Whether you plan to market yourself or hire someone to increase your web presence for you, there are plenty of great resources out there on plastic surgery SEO to consult.

Effective keyphrase research tools and tips - Website Promotion - Online Promotion

If you need your business to have good exposure in the search engines keyphrase research is one of the most important things you can do and you have to do it well. The better the research the greater the rewards can be. There is no point in just guessing what people type into a search engine as until you do the proper research to best identify the most targeted keyphrases you are just shooting in the dark. I say targeted keyphrases as these need to be targeted to your business, general keyphrases rarely convert well. Below I will go over some of the tools you can use to best identify your keyphrases.Google keyword toolGoogle has it very own tool that you can use to research your keyphrases. This tool is free and was originally used to identify keyphrases to use for AdWords but is also a great tool to use for organic research. You can type in a keyphrases and then it will return results based on this keyphrase. From here you can see the monthly average search volume. This i s invaluable as from here you can see how many searches are performed for a particular keyphrase and from this you can estimate the potential traffic that is available. The only negative thing I would say about this tool is that it won't show you the longer tailed keyphrases which can be very profitable.Search Based Keyword toolThis tool also supplied by Google, is fairly new and will analysis your website to give you suggestions on which are the most relevant keyphrase based on your content of your website. This is a very handy tool where you can see if your website is relevant for search terms that you are optimising your website for.SEO can be a long process so making sure your website design has the correct keyphrases is essential.There are many other good keyphrases analysis tools available two that deserve a mention here are Keyword discovery and Wordtracker. These tools are not free but are an excellent resource for discovering long-tailed keyphrases that are targeted to your business. As you whole content on your website can be tailored to your keyphrases you must make sure you get it right from the start that's why choosing the correct targeted keyphrases are essential. However you should never write your content for search engines you should always write it for your visitors.

Avoid SEO Mistakes for Better Search Engine Results - Website Promotion - Directory Submission

Ethical search engine optimization (SEO) is very effective and a long-term process. Experienced SEO professionals first analyze each and every section of the website and then proceed to implement the Ethical SEO process.

For getting instant results some companies use black hat techniques, which initially may gain good results but later on loss all the importance and not even come in good search results. So it is very essential to avoid unethical SEO processes for better search results. Some such tips must be avoided while doing SEO are given as follows,

Avoid Targeting Irrelevant Keywords

Choosing the right keywords is one of the most important SEO factors, which can make or break the whole SEO campaign. Analyze the best relevant keywords that describe your business perfectly. There are so many keyword suggestion tools available to find good keywords and phrases for your website.

Avoid Ignoring Meta Elements (Title, Description, Keywords, Header tags)

Meta elements are very useful from search engine point of view as these come in search results. From this search engine crawlers get the information about the page. Better the Meta elements better the position of your website in search engine result pages.

Title tag is the most important place for keeping relevant business keywords. It comes at the top of the search results in targeting keywords. Keep the title up to 65 characters in title case and avoid using same title in every page.

Description is another important tag, which give clear description about the web page to search engine crawlers. Keep description up to 250 characters and avoid using all capital letters.

Header tags are used for headings. H1 and H2 tags are frequently used for writing headings. Avoid using images for heading.

Avoid Using Flash and Java scriptsSearch engine crawlers are unable read and index flash and java scripts. So avoid flash images and Java scripts with in a page. If possible use external java scripts for better search engine index.

Avoid Using more Images

Try to keep fewer images on the web page. Because images make the site heavy and it takes long time to open in comparison to text.

Avoid not having Robot.txt file

Robots.txt file indicates the spider to crawl that page or not. When there is no robot.txt file search engine may not crawl it properly.

Avoid Improper Navigation

If the site is not properly navigated neither visitors nor the search engines can visit all the web pages easily which leads the visitors to spend very less time on your website.

Avoid Dynamic URLsSearch engines are unable detect dynamic web addresses. It will be better to convert dynamic URLs to search engine friendly url.

Avoid Spam Content:Always try to put relevant, unique and keyword rich content in web pages. Do not put copied content.

Avoid Spam Back links

Try to get links from relevant web pages and categories with keyword rich anchor text. Avoid links from link farms, adult pages and other irrelevant inclusion.

While doing SEO, consider the above search tips for better engine rankings. Another most important thing is, keep updating your website in regular intervals with proper SEO analysis.

Accessing Real Estate Internet Marketing SEO Practices of the Top 50 Real Estate Companies - Real Estate - Selling

Executive SummaryIn December 2008, SEO Google Guru, Randi Thornton compiled a detailed analysis of the Top 50 Real Estate Companies Websites, recognized by Real Trends Report The 500 Largest Brokers in the U.S. (Ranked by Closed Transactions sides for 2007). Real Trends is a leading source of analysis and information on the residential brokerage industry.The main objective of the analysis was to highlight the SEO practices of major Real Estate Companies as well as emphasize with real examples, the importance for all Real Estate Companies to place SEO at the top of their marketing agenda.

What is SEO?SEO (SEARCH ENGINE OPTIMIZATION) is the process of making a website and its content highly relevant for both search engines and searchers. SEO includes technical tasks that make it easier for search engines to find and index a website for the appropriate keywords. Web SEO helps a website gain top positioning for relevant words and phrases. If a website is not found on page 1 or 2 of a search engine, then that website will not enjoy website traffic, online exposure, and online profitability.I review countless websites every month, ranging from small sites to large multi-page web-sites. While doing a variety of SEO research to try to identify whats working and whats not cutting it for Real Estate websites, Ive noticed that there are a few issues that come up freuently.

These Real Estate Optimization factors were divided into 7 SEO CATEGORIES.Note: The categories that are discussed in this report only touch the surface of what is required to gain top Search engine placement. Like Real Estate, the SEO world is constantly changing and it takes a true professional to keep up with new SEO trends, tools and practices. I follow Google SEO best practices.

MeasurementsThis study evaluates the websites of the Top 50 Real Estate Companies as recognized by a re-port published by Real Trends entitled The Largest 500 Brokers in the U.S. Ranked by Closed Transactions Sides for 2007.The following factors were considered:Real Estate Optimization Study Traffic RankingReal Estate Optimization Study Number of Search Terms a website ranked forReal Estate Optimization Study Google Page RankReal Estate Optimization Study Number of Pages indexed by GoogleReal Estate Optimization Study Meta DescriptionsReal Estate Optimization Study Page TitlesReal Estate Optimization Study Website Validation Errors

Real Estate LandscapeReal estate is about building relationships. Nowadays, these relations start online. The need to embrace the Internet is evident in most industries, but for Real Estate Brokers and Real Estate agents, the Real Estate Optimization and the Internet is paramount and a core factor for success. Having an online, visible and prominent website voice and an online platform to showcase your listings and make your services known to sellers is crucial.According to the 2007 National Association of REALTORS Profile of Home Buyers and Sellers, 84% of all homebuyers used the Internet as an information source.An astounding 84% of ALL buyers identified the Internet as a source in their home search. This percentage amount included 87% of first-time buyers, 82% of repeat buyers, 79% of new home buyers and 85% of buyers of previously owned homes.With a plethora of Real Estate Websites to choose from,can home buyers and sellers easily find your site?

In todays challenging real estate market and economic downturn, every dollar spent needs to have relevance. Advertising and marketing costs are on the rise and what used to work no longer does. Media today has become fragmented and gone are the days when companies launched a campaign on TV and reached masses of consumers. Traditional media vehicles such as newspapers, magazines and TV, simply do not make the phone ring like they used to. This is because consumers today are bombarded with thousands of marketing messages every day and they have almost become immune to traditional media. People use the internet for their recourse. PERIOD!

Studies indicate that the Internet has become the go-to source for home buyers and sellers. The Internet provides a 24/7 source of information and buyers and sellers can browse and look for WHAT they need, WHEN they need it, without having to be distracted by hordes of other irrelevant marketing messages.This means that you need to position your Real Estate Companies and Agents website for top rankings in the search engines. Top Real Estate companies have relied on name recognition, but with a host of major companies to choose from, clearly only a few would get top-of-mind awareness. Subsequently, even the most established companies need to optimize their websites to constantly maintain their market position.In a world dominated by the Internet, what matters most is not having concrete processes for your marketing and sales funnels BUT an SEO Real Estate optimized website that potential clients will FIND in the first place!Guess what happens if customers dont find your web site?

Real Estate Companies are overwhelmingly neglecting SEO, and thus missing out on a massive opportunity to boost their profits and thrive in todays market and economic situation.

To continue reading this Real Estate SEO Study go to: /real-estate-optimization-study/

The tools use to be affiliate. - Marketing - Article Marketing

Affiliate marketing is one of the best ways to make money online these days. Unfortunately, that is no secret. Thousands of folks are working extra hard to make a living online in this industry. But sometimes you don't have to work harder to set yourself apart from others - you have to work smarter. Using the right affiliate tools can allow you to gain a decisive competitive edge over your competitors without having to spend 15 hours a day in front of a computer trying to make a living.

There are many tools that you can choose from to expand your affiliate business. But not every tool is created equal. For more detail.You wants to focus on tools that give you the best chance to gain advantage over your competitors. Here are a few tools that you can use to dominate your niche:

* Wordze: every affiliate would tell you that Word Tracker is the best keyword tool money can buy. In truth, WordTracker is the tool everyone should own. But to go beyond what WordTracker offers, you should try Wordze to move your niche research process to the next level. * SpyFu: one of the best spying tools that allows you to find out what your competitors are doing, and how you can beat them. Use for more detail. SpyFu is not limited to only paid search. You can also find out what folks are doing in the organic channel, and what keywords they are using that you should too! SpyFu Kombat is a recent addition to SpyFu that allows you to compare your site with others and find out how they differ. * Compete: compete is another powerful competitive intelligence tool that allows you to find out valuable information on your market, its top player, and even your own website. * Linkscape: Linkscape is a great SEO intelligence tool that enables you to find out how folks are getti ng their links, and how you can too. Linkscape is a powerful tool that is used by SEO professionals to develop gap analysis and link building campaigns. * Keyword Spy: allows you to spy on other affiliate marketers and find out what keywords they are using to drive traffic to their sites.

These tools are all premium tools, but you should never be afraid of spending money to make more. Not everyone's going to purchase all these tools, but each provide you with an additional research dimension that can help you get a leg up on your competitors.

Interested in learning more about keyword research? Review traffic secret 2.0 to find out how you can utilize top keyword tools to create magnetic content and take your business to the next level.

5 Simple Steps to Great SEO - Website Promotion - Online Promotion

Building a new website can be a difficult task in its own right, and the challenge of getting it found can be even harder. Here are five quick fire tips to help get your web site noticed on the search engines.

1. Be thorough with your Keyword research. Find out those that are important to your business

Getting the keywords right is the single most important part of any campaign. Using the search engines, find out what your competition is like for any given phrase and find out what they are organically marketing. Make sure that your keywords are appropriate to your business. There are tools on the market that will help you with your keyword research such as Wordtracker. Google also has its own keyword analysis tool aim at Pay Per Click customers.

2. Make your site easy to navigate

Not just by humans, but also for the search engines. Try to adopt an any-page from any-page technique with your site menus. Plan your site before you start to build it and don't forget vital Sitemaps, both in HTML and XML formats.

3. Make the content of your site relevant

This stage I like to call the "Common Sense" stage. Content is the single most important part of any successful Search Engine Optimisation campaign. Content should be relevant to the page title, description and tags and should be consistent throughout the page. This process effectively puts you in control of where your site appears within the Searc Engines, maximising exposure.

4. Include keyword rich, page titles and meta data

The TAGS on your page hold a key to key word prominence. To help maximise SEO on your pages its vitally important to include your keywords in your Page Titles, Descriptions and Keywords tags. Also make sure that your body content contains your keywords - but don't go 'stuffing' crazy! Don't forget traditional marketing, good content with a clear sales message will increase your conversion rates.5. Making every page unique

The search engines enjoy reading duplicate content as much as humans do. It's very important to avoid duplicate content. Rumours are afoot about Googles duplicate content penalty, although we don't believe that its as stringent as once thought. Remember, however, that the golden rule in SEO is to build your sites for your visitors and would they want to read the same content over and over? Keep adding new pages to your site, target the pages to new markets, and make every page unique. Don't duplicate content.

Ian is the owner of eSoftware Solutions, a web development and Search Engine Optimisation company in the UK.

You can also keep up to date on the latest news and views on the world of Search Engine Optimisation by visiting our new SEO Blog.