The Importance of Articles...
The importance of articles in today's Internet Marketing campaigns are immeasurable. They dictate a lot in the success and the drive of traffic into one's site or blog.
It has become a key element in making a site work and earn a profit. A website or blog operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.
Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving sites and blogs high rankings in the search engines.
The higher a site ranks, the bigger slice of the traffic pie it gets. with a huge number in traffic flow, there are more profits and more potential for generating leads for your network marketing opportunity as well.
The Requirements...
Now, take note. Its not just about stuffing your site with articles and useless content. They have certain requirements as well.
These requirements must be met to obtain the maximum benefits an article will provide for your site as well as being well written as to catch the eyes and interest of your potential prospects and have them coming back for more. Also, the benefit of having them be able to recommend your site to others.
Here are some tips to help you, and assist you in making your articles. Below you will read the 4 Essential Components all articles must have in order to make it successful. Also by utilizing these four techniques, your site will become a profit and lead generation machine.
1.) Keyword and Keyword Phrases:
An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something.
When this happens, a researcher usually goes to a search engine, (Google, Yahoo, MSN, Bing, etc.), and type in the keywords they are looking for, (Dog Collars, Network Marketing, Lead Generation, How To Write An Article, etc.). It could be anything they want.
The important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able to have articles about cars and there parts.
There are many tools in The Internet that provides services in helping an individual out in determining what keywords and keyword phrases are mostly sought out. Tools such as Wordtracker and Marketing Samurai just to name a few.
You can use these tools to determine what keywords to use that will optimize your sites for the search engines, as well as come up with some interesting topics to write about in your articles.
2.) Keyword Density:
Now that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for search engines to feel its presence.
Articles should at least have 10 to 15% of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.
Keyword density is the number of times a keyword or keyword phrase is used in the article. The number varies depending on the number of words used in that particular article. An effective article must have a keyword density that is not too high or too low.
With a very high density, the essence of the article is lost and may turn off the reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines all together. Be careful.
3.) Good Article Content... (IMPORTANT):
Like what is stated above, you cannot just riddle an article with keywords and think that's going to guarantee you success. Your articles must also be regarded as good reading material. Articles must be able to entertain people as well as provide good information that will help with their needs.
Articles should be written well with correct spelling and proper grammar. If you want people to trust you, make your work good and well thought out.
Another important note for you to remember, people respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic.
As more people believe in you, they will be able to trust you, your product, and your opportunity.
4.) Linking Articles :
And another thing to remember. If you are going to submit articles to Ezines and or contribute your articles to newsletters and other sites, don't EVER forget to include a link to your sites. This is a MUST!
A little resource box with a brief description of your site and you, should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.
Have fun!
See you at the TOP!
Makeem Hampton
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