Once we know what keywords are, we then have to go through the process of finding them, and what tools we can use to locate these little gems. There are three main things we are going to try and establish when checking for good keywords. The first thing is the search volume; this is the amount of people that do searches for a word or phrase. Then we want to see the amount of advertisers that are competing for the phrases we're after. The last thing we check is the amount of commercial intention a keyword might have. This is how many sales were generated historically from this keywords past performance.
To stay within the scope of this article we will discuss how we find good search volume. We will also look at the amount of competition for chosen keyword phrases, and how it might be easier to find our keywords before we find our niches. If I start with a niche and want to find keywords, I look at words or phrases that best describe what I am selling.
For instance if my niche was in the toy industry and I sold toys, I would take the word toy and put it into a free tool I use online called "WordTracker keywords free keyword suggestion tool". This is a great tool, it is a stripped down version of the WordTracker keyword tool. You can find this free tool at freekeywords.wordtracker.com.
We then proceed to put the word that best describes our product into the WordTracker tool and click the "hit me" button. If for example say we were selling toys. And we put the word toy into the textbox and hit the button we would end up with a list of words or phrases, with a column of numbers on the left hand side. The numbers on the left of the words are how many times these keywords or phrases get searched each day according to the WordTracker database. This number is actually a lot smaller then the search volume that Google has each day, this is because Google has a lot more searches then the search engines that WordTracker uses to gather there data. Now in our toy example above we see that we have some keywords with some good search volume. Here is a list of some of the results.14459 toys r us3597 toys2982 adult toys1235 toys r us application1198 toy poodle1161 toys for tots1154 kb toys1144 toy
I personally like to take words that have at least 1000 searches daily, as this tells me that they will have a very good search volume with Google. As we can see most of these phrases have good search volume but a lot of them are completely unrelated to selling toys, for instance if I were not an affiliate with Toys "R" Us and selling there stuff, then the keyword phrase "toys r us" is no good to me. The other issue is if your were going to use this keyword phrase in a Google AdWords campaign you would run into trouble when trying to optimize your campaign, by using a keyword phrase in the title and ad description with the brand name of Toys R Us in it.
There is a very slight chance the keyword "toys" might be a good choice, for the simple fact that there is very likely a lot of competition for this single word. But we still put it on our list and keep it to check and make sure. The next one is again of no use to us unless we are into the adult industry. Then we have the phrase "toys r us application" this again is unrelated to what we're selling. The phrase is "toys for tots"; again people are looking for an organization not really toys. So what we end up with is only two words on the list that we might be able to use, but when I check them they both have very high competition.
So it is back to the drawing board, and we now have to think of a word or phrase that is more specific to the products we are selling. We narrow our search to a particular type of toy, the reason for this is we will likely incur less competition and find more phrases. These very specific words stand to have a higher commercial intention, converting into sales with higher conversion rates.
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