If you're not thinking about the relevance of Google penalties when it comes to the effectiveness of your overall SEO scheme, then think again. If you have been thinking about it, then ask yourself, "How is it working out for me?" At this point, Google has arrived at a moment in time where it's penalising sites that use paid links and it has a search engine that shifts its algorithm so regularly that your site's ranking in the SERP (search engine results page) has become a daily guessing game.
What's an SEO company to do in order to adjust to this latest eventuality? More to the point, if you're part of this industry and your company offers SEO services and Internet Marketing assistance to different client sites, what are you doing at this moment to ensure the survival of these websites if any of them is hit with a Google penalty? What countermeasures will you provide if a client with flagged site asks your company to help?
It's quite obvious that Google remains a huge resource of Internet traffic. Then again, keep in mind that the Internet is far bigger than even Google projects itself to be. Professional SEO providers should look into giving their clients other methods to deliver traffic into their sites. Think of it as killing 2 birds with 1 stone. The following activities not only provide you with alternative ways of getting traffic into your website, they also improve your rankings on Google, Yahoo and other major search engines:
Forum Activities: Boards and forums are a great place to drive up traffic to a site without really trying. However, you have to possess a bit of subtlety when promoting your site through this medium; you don't have to spam the board with advertisements in order to artificially drive up traffic. All you really need to do is be active on a related forum without doing a hard sell on your service or product.
Show instead of tell your fellow forum members your expertise and know-how in your answers, which enables you to become a trustworthy member of that online community. In turn, this will help drive up the traffic and sales of the product your client is selling in the first place. Your fellow posters will voluntarily go to your site when they are ready.
Article Writing: Writing articles is another Internet guerrilla marketing method that's not so cripplingly dependent on the Google search engine paradigm. Sure, many clients find this tactic tiring, boring, and tedious, but like the first method, it's a great way of advertising your site sans the hard-sell, foot-wedged-on-the-door approach.
Article writing is a wonderful method to use in order to show online users what a site is all about, and there are even some people who read articles not for their content, but for their presentation of the content. Do not underestimate the power of the pen and paper-or, in this case, the power of the keyboard and Internet publishing.
Use Your Connections: There's a reason why social networks have hit it big in the worldwide web. The online community is a powerful tool that SEO companies can use for promotional purposes; it's "six degrees of separation" at work, where everybody is connected together.
Whether it's through your business connections or customer connections, the worldwide web allows your clients a chance to uncover new audiences via the audiences they already have. Have your client interact with these people so that their consumer network will be able to expand to their benefit.
Going back, before any of you hard workers in the SEO industry rage at Google's seeming draconian tactics, keep in mind that a lot of spammers, phishers, and online outlaws take advantage of the search engine giant's services, so when they strike back, they tend to inadvertently include the SEO community in their backlash on occasion.
Also, the SEO community does push them to provide more relevant results while simultaneously doing things that critics would question on a moralistic point of view. At any rate, there's no need to fret; Google is hardly the end-all, be-all of the Internet. Your SEO company can still tap into the limitless potential of the information superhighway in order to help ecommerce thrive for years to come.
Link to original article
No comments:
Post a Comment