Link building using context is fast becoming one of the most popular ways to increase the page ranking of a website. And many SEO specialists have stated that such link building process is the best method to increase the ranking of the website in search engines like Google. That statement could be considered as an overdo, because contextual link building is only one factor which determines the page ranking. Yes, but it is also true that they play a very important part.
In case you are wondering why is it necessary to increase the page rankings, here is the low down. With the increase in the page rank of a website, the probability that it will be listed on Google search result increases. Millions of people are using the services of Google, and if every time your webpage is being listed when someone searches for something which is remotely related to the niche of your webpage that will amount to an increase in the incoming traffic to your webpage. More traffic relates to more revenue. So the web masters are trying every possible way to keep their web pages always on the top search results in Google and other related domains.
To increase the page rankings, it is important to tweak the website such that it is best suited for search engine optimization or SEO. This could be done either by oneself or with the help of a webmaster who is primarily into this business of SEO and link building. SEO companies have come to realize the immense potential of link building in the overall optimization process. And one of the most popular methods of link building is by taking the contextual route itself. So what exactly is contextual link building? It is the process of putting the URL of your webpage in other websites which are more popular than yours. By doing so, an interest in generated among the users of the popular website and a small share of them tend to visit your website also. This in turn relates to more web traffic to your blog or websit e. And if the content being posted in the website or the products or services being offered by you captivates the minds of users, it may be possible to drive much traffic into your website. Contextual ads are placed such that they do not remain obtrusive like the conventional ad service, but it gels with the content which you are reading.
A successful contextual link building should be posted such that an average online user must not find it fishy. He should believe that something more is yet to be delivered and visits the other portal. Such should be the original content which they are reading. SEO professionals know how to provide such noteworthy services as quality content writing. Keywords should not be used liberally in both the websites, but only at the rate of five percent per article. This will ensure that the website is picked up by the search engine crawl bots.
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