Link-building SEO or the Search Engine Optimization targets two main purposes, namely, in order to increase traffic to a website and finally to improve the website's ranking in search engines. It always follow more incoming backlinks for a website means the higher it will rank in the search engine. You must also keep in mind that the quality of the incoming links are also very important rather than focusing on its quantity. No matter how many dozens of backlinks you have if all are weak then the value of one or two strong valuable links would still be more. Most search engines including Google would always consider a website with strong incoming links although few to be more important and eventually rank it higher. If this is how the value of a backlink is seen, what determines it? Here are some factors.
1) First is the anchor text. Anchor text is the one usually you see as the text that is visible to someone looking at the link. To understand better let us take you for example in a site of a car insurance company then you suddenly click on a link written as Progressive. You may be taken to another site, that is the progressive.com even though the text you see and click on might read "auto insurance". When you consider link building SEO, then surely the anchor text having a correct description about the website or web page possess a greater value rather than a simple URL link.
2) The page authority. If Google considers most of your backlinks from websites and web pages of value, then it is better than having backlinks from websites and web pages which Google does not recognized. Example, a website with nasa.gov as an incoming link has definitely more value than a backlink coming from billspetshop.com.3) Know the number of other links. A link on a website that has also many other links would be less important when you have a link on a website that contains only that link. To understand better, then consider this in a number form. See SEO link building. When a page has one link, and this page weighs a hundred, the link will earn 100% value since it stands alone in that page. But if for example this same weighing page has 20 other links, then the link will receive only 5% value.
4) The domain age.There is an influence the domain age the backlink is coming from can have with the value. New websites get lower trust level from most search engines like Google unlike those already in the business for ages, these are the older established websites who earn more trust.
5) Significance. When back links come from a web page about scrapbooking and these backlink would lead to another site about scrapbooking too, more value is earned rather than leading it to a website about exotic cars. Google never fails to weigh the value of every incoming link to a website. This would mean that link building service is mainly concerned about how to build links that work together in concert around a common relevant theme.
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