In Examining Ethical SEO Techniques III begin with an examination of what web robots and spiders do and then talk about ways that you can improve search engine rankings for a home page and other destinations on a domain. In general, robots and spiders are automated programs that perform specific tasks or "crawl the web" on a mission to find new web pages and index them in large database. At minimum, when a new web address and home page (typically named index.html) are found that page will be automatically added to the robot/spider owners indexing database. By implementing some or all of the techniques you find in the following sections perfected by SEO Solutions India you can greatly increase the ranking of your Web pages in search results listings for search engines such as Google, Yahoo!, MSN, and others.This leads you to the first technique you will employ as part of your personal ethical SEO campaign. Because robots and spiders search for meaningful content, the sites you design need to help the bots find that content through keywords that identify a companys products and services. By Keywords, in this case, I mean the words or short phrases describing the product, service, or information your web client wants to advertise to the world that a visitor might use in a search engine to find the clients site. These can be same as the keywords in the keywords Meta tag, but the content keywords and key phrases can be integrated into the text in the body of the page, there is much more latitude for including the most popular keywords the sites visitors are likely to use. SEO Solutions India is perfected in these techniques. As you begin evaluating the site content and considering the design, check the site as follows to make sure its getting the most from keywords.For example, your client sells imported European wine. If one of the most popular Items he currently sell is an imported Australian white merlot, then the words "Australian white merlot " would be a great key phrase to include in the pages text.
Its critical that the keywords on every page of a site " especially the home page " are hyperlinked to other relevant pages on the site. Make a plan for including these links in your clients site if they arent already there. For instance, if the copy on a page includes the phrase, "products and services of SEO Solutions India, or contacts us for more information," you can easily turn the words "SEO Solutions India" "services," and "contact us" into hyperlinks that link directly to those pages on the site. To highlight certain words or phrases from the rest of the page content, mark up headings and other important text with bold and italic styles and heading tags like . Heading and emphasis tag can alert search engine robots that the content contained inside them is likely to be more relevant to search engine users than other content on the page.
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