If you own a website, I am sure that you want to have as many people or visitors to visit your website as possible. In general, there are two ways to get traffic or visitors to your website: You pay for it (paid traffic) or you get it for free (SEO).
In this article, we will talk about SEO which stands for Search Engine Optimization. It is a process of designing and optimizing your website so that many of your web pages will rank high on the search engine's search results.
By ranking your web pages highly on the search engines such as Google, Yahoo and Bing, you will receive a lot of free traffic for free because when people search a term and see your web page on top, they will click on it and visit your web page to see what you have to offer.
Here are 5 steps for designing and optimizing your website for SEO.
Step 1: Pick Long-Tail Keywords or Phrases
Keywords or key phrases or key terms are the phrases people type in the search engine (ie. Google) to look for stuff online. And long-tail keywords mean keywords that have at least 3 words. For example: "how to communicate in a relationship", "how to build a website from scratch", "how to lose weight in your thighs", "how to earn money from home using internet", etc. All these are considered long-tail keywords.
The benefits of long-tail keywords.
The main benefits of long-tail keywords is that they are easily ranked on the first page of the search engines. So, the goal is to do some keyword research and uncover these long-tail keywords, and then write articles based on these keywords. This is basically the essence of SEO.
Step 2: The step 1 above is the process of optimizing a web page that is known as On-Page SEO. Another crucial part of SEO is called: Off-Page SEO. Off-Page SEO basically means building quality backlinks from other websites to your website.
What is a backlink? It is a link from another website to your website.
Why do you need backlinks?
Well, when other website links to your website, it is like a vote of confidence given from that website to yours. Obviously, the more votes you get, the better your website ranking. Therefore, it is very important to build a high quality backlinks (as many as possible) from other websites to your website so that the search engines give high page rank to your website.
How do you get backlinks?
There are many ways to get backlinks but basically it boils down to two methods: MANUAL and SEMI-AUTOMATIC.
Building backlinks manually.
To build baclinks on a manual process, what you need to do is to publish articles to other websites and place a couple of links inside the articles that are pointing back to your website. You can submit articles to article directories, Web 2.0 sites, blogs and also discussion forums.
Another way of building backlinks is to use a software (this method is known as semi-automatic way to build backlinks). Basically, how this software works is that it helps you to submit your articles automatically to article directories, web 2.0 sites and blogs without your intervention. All you need to do is to write the article and then use the software to submit it to many websites. It is a time-saver tool for building backlinks to your site.
That's it! These are the 2 steps you need to know to design and optimize your website for SEO. Hope you find this article useful.
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