Improve your SEO
Improving the SEO of your website and making the user's experience a matter of high importance when planning your internet marketing strategy, is made much easier by taking into account these four essential SEO and internet marketing tips. They will help to boost your conversions by ensuring your site is one of high quality and that it achieves a top position in the search engines.
1.Create Quality Content That Visitors Will Want to Read.
To maximise the quality of your web pages you must ensure that your content is written with your visitors in mind. Make sure that it gives them what they are looking for in relation to the keywords that you are optimising for them to reach you through.
You need your content to be both engaging and informative getting your businesses message across confidently and accurately. This will build visitors confidence not only in the quality of your site but also the professionalism of your business.
A great way to check what visitors think of your pages is to log into your Google analytics account and go under the content tab where you will find information on top content as well as exit pages which can be a real eye-opener in terms of the quality of your web sites content. Any pages that demonstrate poor performance will require you to update them and make them more relevant to what your visitors are looking for.
2.Build your Online Profile and Get Client Reviews.
Take advantage of the free resources online where you can build your company profile to help your SEO. The main ones are Google Places, Bing Local and Yahoo Local. Each of these should be completed as comprehensively as possible and you should add images from your business or at least your company logo.
The great thing with the free profiles is that you can then invite all your clients at the completion of each sale or service provided to write a review on your business. Potential customers like to see what others' experience of your business has been like and having these reviews added to your Google places listing will boost your Google map helping to get your site to appear next to the map that is shown at the top of search engine listings.
3.Improve Your Linking and Page Rank.
The quality of your SEO linking system that you build will mean the difference between the page rank you get which measures the quality of your website and ultimately the position your website gets placed in the search engine listings
Ensuring that you have a quality internal linking system within your site linking each of the pages together is very important. Here the keywords you are optimising for need to be used as the anchor text that links are created within to point to the pages they relate to. As well as this you should think about how your site is structured and ensure it is done in a way that makes it easy for your visitors to navigate.
External linking needs to be a continual process to not only get your website to page 1 but even when it is there it needs to be continued to ensure your position is maintained. Although you may be tempted to take any link offered to you it is wiser to choose your linking partners with the philosophy of "quality over quantity". Try to ensure you get the bulk of your links from sites which have a page rank (which can be checked by downloading the Google Toolbar) and that the link is a "follow" link (check by viewing a link already on the site in the source code and checking the code "nofollow" isn't present.)
4. Optimise for local search, add local phone numbers and area pages.
This is especially relevant for small businesses that provide a service for a particular locality. It is estimated that 65% of users of search engines search with a local area added to the keyword they are searching for. Not only will adding an area to the keyword you optimise for enable you to be found easier by these type of searchers but it will also be easier for you to reach that page 1 position in the SERPs as these keywords will be less competitive than optimising for the keyword nationally without an area attached.
Having a local telephone number for each area you optimise for visible on your site is a great way for providing a local connection for your clients. These can be purchased and redirected to your main sales number so you don't need to have a physical office in each of these locations to provide this service.
If you do optimise for certain locations it is better to have multiple location landing pages. Having dedicated area pages for your keywords to take your visitors to ensures further feeling of a local connection which often equals higher conversion rates.
There are several other aspects of SEO that you can look into to support these tips but taking the time to ensure you get these right will give your site a strong foundation on which you can build your internet marketing success.
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