Search engine optimization is not about skills. Its about tools. There are tools all over the internet that will help you optimize your sites and truly conquer your competition in the major search engines. The amount of tools available is totally and completely staggering. Ive eliminated the guesswork. These are the tools I personally use to optimize my sites and get the results necessary for my business.
It is a fact that people inherently trust natural search engine rankings. This equates to more purchases and more money. If Google likes your site than you must be trustworthy!
Tool #1 -
This is the best keyword research tool I have ever seen. Pay per Click advertising gives you an immediate source of traffic. Since it costs money, people take care to ensurethey have the best keywords and are only paying for the ones that drive in the customer with a credit card in hand.
This website gives you all of their research! You have two options when using Spyfu to hijack the research of your competitors:
Type in a keyword term this gives you the average cost for the term, daily budget, similar terms, ad words results, organic results, directory categories, and more. By checking the similar items, you can get other terms that companies are paying for along with your main term.
Type in a URL By typing in the URL of one of your competitors, you can find the exact keywords they are using in their pay per click campaign. It literally hands you their months of keyword research for FREE!
By combining Spyfu with other keyword research tools, you will know exactly what to optimize your site for. For more details go to information you get at Spyfu will blow away all other tools, though. All you have to do is find someone in your industry that has been around for a few years. You can be sure that they have adjusted and tweaked their campaigns to the Full over time. Now you get to take their research and save yourself years of time!
Combine Spyfu with Keyword Elite and you have all of the keyword research tools you could ever need. Keyword Elite blows away all other tools Ive seen.Tool #2 & 3
W3C stands for World Wide Web Consortium. They are the code validation specialists. The tool they offer will check all of the html, xml, or other code on your web page and tell you what is wrong, missing, or incorrect. It even shows you what to do to fix it. Search engine spiders will stop reading a page if the code is horrible. Check your code and fix any errors you can.
The page provided for Google Ranking Factors tells you exactly how to set up your coding on and off your websites and pages to ensure the best results in Google. The otherengines pretty much follow what Google decides, so this is the SEO Bible as far as Im concerned. It gives you a ton of information regarding every aspect of SEO and could easily be something that this company charged for. For more information logon to largest problem with SEO information is how outdated it normally is. This page is constantly updated and you can trust that what you find there is accurate and worth listening to. While search engines change their algorithms constantly, this page will keep up with the changes and ensure that youre informed.Tool #4 WebCeo
I use WebCeo mainly to monitor my sites rankings in the search engines. Here are some of the things that it can do:Get the list of keywords and key phrases that will bring most targeted visitors to your site. Optimize your Web pages for top-10 positions and superior visibility in major search engines all over the globe. Submit your site to search engines that bring so much traffic to your competition. Analyze and build links by performing a profound link research and then finding and contacting the best of potential link partners. Manage pay-per-click campaigns from a single unified workspace. Track your positions in search engines and know for sure how effective your Website promotion efforts are. Get a ground-breaking insight into site, its visitors, and the origins of traffic. Who are they? Where do they come from? And 100 more reports! Easily edit your Web pages in Visual and HTML views.Get instant access to important tags without striving through HTML. Change anything on your pages with one click. Upload any file or folder to your host without getting through sophisticated FTP routines. Monitor the availability of your website to know when your server or host goes down to immediately react. Web CEO comes in a free version that is completely full featured and ad free. The paid edition is even better and has no limitations at all.
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