Getting to the top of the search engines like Google is the holy grail for internet marketers, especially those that specialise in the area of search. If you're someone just starting out in search engine optimisation it can all seem a bit daunting. So what are the most effective SEO techniques for beginners?
Search engine optimisation is the process of trying to get your website to the first page of the search engines, in the majority of cases at the top of Google! It can be broken down into two parts. 'On-page' and 'Off-page'.
On page optimisation focuses on the actual physical website and making changes or tweaks where necessary for it to be more visible and to give it a better chance of ranking better.
Possibly the most important on-page factor is the page title. One should get this as close to the beginning as possible so it is more relevant. Do not spam and include only relevant keywords. In addition to this meta data, the description tag is also a good idea to use. Include at least one occurrence of your keyword as an exact phrase. Try and keep this short and sweet so it gives the user an idea what to expect on the page. Keywords were once used a great deal but this is not used by Google anymore, however this does not mean that you should not use it as other directories may use them.
Using H1, H2 etc tags are also advised. It gives the search engines an idea of which of the content is most important, just like a newspaper where certain headlines have larger titles.
Quality content developed for your readers which also integrates your targeted keyword phrases is what will separate your site from a good informative site that adds value as opposed to one that is full of junk. If you can, the aim of the content should be that it adds so much value that others would be happy to link to it from their own sites, this is what is known as link bait.
Furthermore, with regards to on-page optimisation, often beginners forget to interlink their content to each other. This allows you to build credibility and relevancy to your site.
'Off-Page' optimisation is instrumental in driving traffic and increasing your rankings. Below are some of the most effective techniques you should employ as part of your overall SEO plan.
Its all about backlinks, the superior the quality, the higher chance that your site will be ranked higher and better.
Social bookmarking is possibly the easiest and quickest way to drive quick inbound links from high pagerank authority sites. These sites are updated every few seconds and as a result can also help with indexing a new website.
Article marketing is something that should certainly be used as part of your arsenal, some people swear by only using article marketing to drive backlinks. This method has proved to be effective for years and there's no reason why it should be discounted now.
Although not as effective as before, forum profiles allow you to build up a diverse range of inbound links from various forums globally. There are many specialist internet marketers that offer 'packets' where you can sign up and get yourself some profile links.
RSS feeds are also a great way for people to use your content, each time this is used it is a backlink. You can also submit your rss feed to specialist directories.
Blog commenting if implemented correctly can also bring in some good results. A lot of people make the mistake of making short and spammy comments which often gets their comments deleted. Ensure you read the post and then make a valuable contribution on the subject line. If you find a blog that is relevant to your site theme then even better.
Oh and don't forget to ping all your inbound links to inform the search engine spiders.
Above are some of the most effective SEO techniques for beginners and professionals alike which should help aid you increase you rankings for the long-term.
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