Local search engine optimization has been in use for a long time. Given below are a few tips to help you leverage local searches for your business.
Try to put yourself in the frame of mind of one of your own customers when you plan your local seo strategy. A crucial part of search engine optimization is thinking like the customer. The real question you have to ask is, if you were the customer, what word or term would you search under if you were looking for one of your own products? Pretend for a moment that your store carries golf accessories and nothing else. Many people search for the term "golf," but this doesn't describe what you sell, as it includes too many things Likewise, people who type in "golf tournaments" are looking for something other than what your store offers. Those who enter, "golf accessories," however, are likely to be looking for what you have, so this is a good keyword to target. Businesses trying to generate local traffic tend to overlook keywords that are relevant but not hugely popular. They tend to target the same keywords everyone else is trying to rank for, the very top ones with the most traffic. Putting yourself in the place of your prospect is what gives you the best insight into creative and profitable keywords. Once you perfect the art of targeting such specific keywords, you'll not only increase sales but also get higher rankings on multiple keywords. One of the most overlooked local SEO techniques is to make sure that your ads mention all of the places in which your business operates. You should write out every state, county and town that your business operates within. How will you do this well? Simply listing each area through bullet points won't get you very good results but if you mention them within the content of the ad you should get some good responses. The main reason for this is that you give the search engines more data so that they have an easier time of pinpointing your business activities and locations. Your local SEO efforts can really be helped by this. The major thing that you need to remember when putting together your local SEO campaign is that, while all of these tips seem easy enough, using them together can do quite a lot for your success.
It is also very smart to work on getting your company listed in the Yellow Pages directory (and other directories like it). YellowBook.com, YelloPages.com and SuperPages.com are all good directories. You should know that YellowPages.com gets more than 100 local searches every month and it offers free listings for business owners. SuperPages.com funnels its business listings to the bigger sites like About.com and MSN. It is free to list with them but the listing is basic.
These are a few effective SEO practices that can help you rank well in the local search engine listings for more traffic and business.
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