If you are serious about improving search engine rankings, youneed to check the keyword density of your web site. In order todo this you must integrate proper keyword phrases within yourmeta tags and web copy. What is keyword density? This is the ratio of a keyword or keyphrase to the total words(depth) on a page. It is one of the most critical aspects of searchengine optimization. To improve search engine ranking, your keyword density must not be too high or too low. Try to aim for a keyword density of 1% to 7%. To achieve 1% youwould need to insert your keyword or keyword phrase once forevery hundred words. If you only used your keyword once in onethousand words, this would result in diluting your keyworddensity. Don't try to stuff all your keywords together, separated bycommas. Search engines may see this as spam, penalizing yourrankings. How to improve your search engine ranking The best way to achieve good rankings, is to research theappropriate keywords or keyword ph rases related to your web copybefore you even begin building your site. If your site is already built and it's on the Internet, you maywant to consider reviewing the keywords and make the necessarychanges to your meta tags and web copy. It makes no sense tohave a site that is not targeted to the right audience andexpect high search engine rankings. If your site has a lot of graphics or flash and is short oncontent, you should consider redesigning it. Search engines lovecontent rich pages, so use images and flash sparingly. 1. Use the Wordtracker () or theoverture suggestion tool(/d/searchinventory/suggestion), toresearch your keywords. These tools will show you how many timesa particular keyword was searched for each month. It's no pointincluding keywords in your web pages that nobody searches on. 2. The best keywords you SHOULD include on your site, are thosethat are very popular (high number of searches when using thetools above), but have a low number of competing web sit es. 3. Select two or three of your most important keywords relatedto your business and try to use them 3-7 times for every 100words in your web copy. 4. Incorporate these keywords or keyword phrases in your title,description meta tag, keyword meta tag, alt tags (words that describe your images) comment tags, heading tags and main text of your web copy. Search engines will spider the heading tags in your web copyfirst (H1, H2, H3) because these stand out from your main text. 5. Write your web copy so that it not only satisfies the searchengines but also is compelling enough for your web site visitorsto read (don't make it sound weird to read or obvious you arejust writing for the search engines). Repeat your keyword phraseor combinations of them every few sentences. 6. Write at least 250 words (or longer) for each of your webpages. Search engines will spider the text near the top of thepage, rather than at the bottom. Therefore include your keywordsin the first 250 words on y our page. 7. To avoid making your text hard to read, split your paragraphsinto 2 or 3 sentences or make use of bullets. 8. Avoid using words that may be popular, but are not related toyour site (i.e. sex). This will not improve your search engineranking and will only frustrate your visitors who are searchingfor relevant content. 9. Keyword density analysis - use a keyword density analyzer tocheck the keyword density of your web pages. This will tell youif you have used too many or too few words in your web copy. 10. Realize that not all search engines treat keyword densitythe same. Some will only place significance on keywords in yourtitle, meta tags and web copy. Google (the most important searchengine), places the most significance on keywords in your webpage text. Conclusion: Achieving optimal keyword density throughout yourweb pages, will dramatically improve search engine rankings,therefore boosting your web site traffic. Try it..you will bepleasantly surprised!
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