Search engine optimization of your online copywriting, referred to as SEO, will boost your site's ranking by search engines such as Yahoo, MSN or Google. These sites have web crawlers that continually monitor the internet and look for useful and informative content that can be indexed, and thus found easily and instantly with organic searches. You can improve the SEO of text or copy by choosing relevant keywords or terms that are searched for, and using them judiciously in your writing.
You optimize your copy for search engines by using certain methods that allow searchers, both web crawlers and web users, to match queries. Always begin by selecting a keyword phrase or keyword that will be your primary keyword. This is the phrase or word that you will use to as your article's theme or basic idea. Look for exact keywords that are actually being searched for by using a good keyword tool. Note also the related keywords.
Always use the keyword term or phrase in the title of your post or article. It should be near the beginning of the title, as long as it allows your title to flow easily. By writing a title that contains 70 characters, the whole title will show in search results. This is the primary way to make your keyword visible to web crawlers.
Pages also need more information available for SEO, and providing a page description of your page, whether it be a meta description that only the web crawlers see or short copy that summarizes your page. For example, Word-press makes it easy by providing a section where you can add a description. This could also be the first paragraph of an article or a sub-heading. What is important is to include the keyword phrase in a relevant and natural way.
Your actual article or page can be further optimized for search engines in a variety of ways. Use heading tags, H1 or H2 for your heading so the engines can locate them easily. Bold your first use of your keyword in the first paragraph. Include text that used bullet points, since both search engines and readers like them.
Include a couple of related keywords or phrases that you found in your original keyword research within your article or post. Since the web crawlers look at not just keywords but also content, including some other commonly searched for words or phrases will make your writing appear more relevant. All keywords should be used so that the reader finds the writing flows naturally, and should never seem to be over-used.
Images and videos are indexed highly by search engines, and need special treatment to optimize them and bring traffic. Always use Alt and title tags for your images, and make sure they contain your keyword. An Alt tag informs the search engine spiders about the type of image, as well as showing up as alternative text if an image does not load. This is another natural way to include keywords.
As you create your posts or pages, hyperlink some of your keywords to other pages on your site. The destination page must contain information that relates to the keyword link. By making these relevant content links within your site, it will contribute to the overall site authority or ranking. Occasionally link also to quality authority sites or pages to further improve your ranking.
By writing informative and authoritative copy in an easy-to-read manner, including key words and phrases naturally, you will be found and ranked by more highly. Use these techniques for on page SEO, and increase your credibility with both the search engines and organic searchers and attract more traffic.
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