Measuring SEO Link Building Program's Value - Website Promotion - Reciprocal Linking

For years, incoming links or simply called links are said to be important according to those SEO experts who have much knowledge about link building.

Unfortunately, SEO experts haven't really explained further to us the exact meaning of these links, why they're important and how to measure the value of an SEO link building program.

The What

To make it simpler, links that are used and termed by those search engine optimization community means that a certain link from another website will go to your company's site.

This is not talking to just any other website. It is the job of the SEO link building to ensure that those the quality of those site linking to yours are trustworthy and related to your business. You see quality links from:

Universities or colleges connected with you companyAssociations and organizations your company is a member

Chambers of local business groupsLocal search enginesJoining and posting to directories related to your businessPress release and news publications

As stated by the SEO standpoint, those invalid links come from places like:

Outfits that are too good to be true, giving you false hopes of earning links in just a very short time

Sites that tend to get intentionally the content and directory listings from other websites

Pay per click

All that is owned by your company, like a parent company or sister companies

Why

From a business point of view, being able to have links between companies that are related by ownership makes a lot of sense. Getting an SEO boost from them must not likely be expected.

In its simplest term, these search engines can add a point in your part once they see an incoming link to your site. These valuable links are plus points since search engine would assume that the site providing the link doesn't have a special interest in linking to your site.

Having a link from your parent company's website does not really help according to the SEO link building purposes. The vote will not be counted since it is just like accepting your mom as a reference for a job application that totally spoils the validity. If you want to know more how to do this right, find a good linkbuilding affiliate program.

Remember this is not a give and take scenario. It is better in your part to earn links from others rather than your links going to some other sites. The links coming from your site do not make your site any better to the search engines. But incoming links going to your site that are valuable can make a big impact already on your image towards the search engine. With SEO link building, it is a sure way to increase your site's market value.