Creating good backlinks to your website will help to generate traffic, increase rankings in the search engines for your site, and provide you with, what is the most important factor of them all, more subscriptions to your newsletters and mailing lists which in turn equate to many more sales. But, what exactly are backlinks and how do they actually work?
Backlinks are quite often described as votes for your site. If it helps, you can compare it as being similar to how American Idol works, the more votes a contestant gets, the better it is for them and the more they continue to get will meen that they eventually have the chance to win. The same applies to your websites, the more people that like your website, the more popular it becomes and the more beneficial to searchers it is deemed by the search engies who will rank your site higher because of this.
However, there is something that you need to know, not every link will get you the results that you want; therefore, it is crucial that you go about creating the best backlinks possible, these are generally from locations that are in the same niche as your site and that carry 'authority' in the eyes of the search engines.
If you create a link on a site that has nothing to do with your niche then you will not generate the levels of traffic that would be possible if it was on a topic related site; because it is very unlikely that a person visiting a fashion blog will not be interested in your mechanic site; therefore it is vital that you create backlinks where they are most beneficial.
Building good, quality backlinks does not happen overnight and there are no shortcuts when building links. When you start building backlinks, you need to know that it should be in the form of a campaign and that there are seven essential things that you should know when building good backlinks for your site.
Here are the Top 7 essential things to know that will eventually lead to owning a successful site:
The most important thing that will separate your website from all the others is it's content. You should ensure that your content is good and of the best quality, and most importantly...it needs to be UNIQUE, in other words, it is not to be found anywhere else on the web. It should be grammatically correct and free from spelling and typing errors. High quality content will, in time, generate high quality links.
After you are sure that the content on your site is as close to perfection as you would like, then you should start engaging in article marketing. Your articles should have an attention grabbing headline and the body of the article should expand on the headline. A good idea for articles for marketing can be tips, clearing up myths, or giving solutions to particular problems. Do not sell in the article and only talk about your site in the resource box. These articles can then be submitted to Ezine article and other article directories for use in other publications.
The best way for you to generate backlinks to your site is to get these backlinks from some major directories such DMOZ.org, Yahoo Business directories, and Business.com. Backlinks from these directories will quickly generate traffic to your site and boost your rankings. You have the option of joining some of these sites for free but you can also choose to make a payment for quicker inclusion and this will generate backlinks, and traffic, much quicker.
You should also use specialized directories that are related to the niche that you are in; subscribe to local directories like Google places and Bing local.
Create internal linking from articles on your website. Encourage readers to read more articles, this will boost the ranking of your site and for each of your posts as well.
Social marketing has become very popular over the past few years and they can generate popularity for your site as well. Use social networks such as Twitter, Youtube, and Facebook to announce anything new on your site... and finally,
Become a guest writer on blogs in the same niche. If you write good content on other popular blogs people will come to check out your site to see what you have to offer.
The final thing that you should keep in mind is that, in order for you to build the best backlinks for your site, you need to do it consistently.
No comments:
Post a Comment