SEO basics teach us that search engine optimization is really a specialized part of SEM, or search engine marketing. One must use SEO in an effort to achieve results with SEM. Likewise, SMO- or social media optimization, must be used to be successful with SMM or social media marketing. The often-confusing definitions of these acronyms can make it difficult for those who are new to internet marketing or for those who are broadening their marketing experience by trying out new online mediums. While each one of these internet marketing techniques are independent in application, they are all really part of a group of practices that makes individuals, businesses, organizations and brands more visible on the web. Whether you use SEO, SEM, SMM, SMO or all of these, knowing how each is different from the other is essential to understanding how to apply these techniques for your internet marketing success.
SEO- Search engine optimization utilizes numerous practices to increase traffic to a particular website or page. However, the best approaches to this are holistic in that they not only increase website traffic; they also increase the quality of that traffic. Quality website traffic is traffic that converts- meaning customers that actually make a purchase, engage a service, sign up for a newsletter, provide their email address, or otherwise become a lead or an actual sale.
SEO seeks to gain this increase in quantity and quality of website traffic by strategically creating and placing keyword optimized content in locations that will generate publicity through organic search results. Organic search results consist of the information returned after a consumer has entered a search term in a search engine such as Yahoo, Bing, or Google. These results are driven by the SEO web content that you post on the internet. Search engine "bots" or "spiders" will index the information on your pages and use that to determine where you will show up when a customer searches for terms related to your business.
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