Add keywords to website; one of the most talked about subjects for search engine optimization or SEO. How do you find the right keywords to optimize your website? Can't you guess the keywords? It seems like the logical thing to do but it's not. There are three kinds of traffic, paid, organic and the kind you get from social networks. All three of these methods require that you carefully research keywords before adding them to a website.
Most search engines have their own proprietary software for keyword research. Google has Adwords, Yahoo, Search Marketing, and MSN/Bing has Microsoft Ad Center.
Marketers that pay to get traffic to their website worry less about organic traffic and rely on ads placed throughout the web on relevant websites.
Most keyword tools are built with the advertiser wanting to spend a lot of money on ads in mind. For this article, we are focusing on beginner website builders that don't have a lot of money to spend and have to rely on organic traffic.
Adding keywords to a website is not a guessing game. You could spend years guessing what keywords to use and never guess correctly. I say that from experience. There is a better way to find good keywords starting with the Google Search Keyword Tool; a very powerful free keyword tool.
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