Your business will not last long or will not even be noticed if your website is not optimized. Some webmasters stop working when they already are through establishing their website, but this is not how online businesses must work. There must be continuity in the promotion of products and services in order for your business to grow, and there's no better way to do it but to use SEO techniques.
There are basically two search engines strategies that can make your business prosper and they are PPC and SEO. For you to have a better understanding of these two strategies, let me explain both of them to you.
PPC, or otherwise known as pay-per-click, is a paid online sales technique. Product owners hire affiliates who can promote their products for them with the use of small advertisement banners. These banners are then posted in an affiliate's website or blog. Each time a visitor clicks the ad posted on the affiliate's site, a corresponding amount will be paid by the product owner to the affiliate. Two examples of PPC providers are the Google Adwords and Yahoo! Search Marketing. If you want your PPC advertisement to be placed in the highest position in search engines, it will be for a certain price, but this does not always assure positive results.
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