How Does SEO Work? - Web Design

Looking to Improve Your Search Engine position

Google along with the other two major search engines yahoo and bing show relevant sites that they deem high quality for what search term. Relevance is measured by analyzing the content, and by considering the number of links, you have on your pages, and the quality of those links.

So how can you make your site the site that Google and the others like? well. It's simple but not easy. Success with the search engines = great content + quality links.

When Google feels a page has authoritative content it bumps it closer to the top of the rankings. It's up to you or to the SEO professionals you hire to build authority pages. So first make sure your content is unquie and it's of great quality, now you need to learn how to build links.

One of the first steps to seo is writting content bases around a keyword phrase. SO these are going to be the words that you think the user will search for, you will know this is you have done your keyword research right. Think of links as votes, which means the more links the more votes and the better you'll place in the search engines.

There are three simple steps that can help you place better in the search engines

1. Write your content using keywords and phrases that surfers would search for to find the product(s) or service(s) you offer.

2. Build links to your pages, which will tell the search engine your site and your pages are important.

3. Don't stop doing it. To continue to place well in the search engines, you need to keep building links and good content.

SEO is just a way of making your website more likely to show up in the search engines when an user types in your keyword. It's a bit like website quality control. However, SEO is very much misunderstood by website owners.

Remember that not every SEO professional believe in the same good practises. Some will try to dazzle and confuse you, trying to get you to think there's some big magical formula that you couldn't possibly understand. Ask some of them what SEO is and after hours of droning on you may not be any closer to understanding. So lets work it out for you.

Bottom line - Links are what make the internet world go around. How important? Well if you were running for president how important would the votes be to you? They are that important. Don't confuse quality and quantity. 20 high quality links from relevant resource pages linking to your site page, will have far more impact in the search engines than 100 irrelevant links from low ranking sites or sites that do nothing but exchange links.

If ever an SEO company offers you a package deal of a specific number of links for dollar value, don't waste your money. You'll get nothing but spam links. And if an SEO company tells you they can place you on page one of Google in a short period of time. Save your money, because it's a long-term commitment.

If you take the time to build a quality site with good content that visitors like you will start to build web traffic quickly, and relevant sites will want to link to you. See it's not that difficult after all.