Seo is a great field in todays internet market.As the internet market is going giant day by day it is most crucial for any company to get good or better to say top 5 ranking in search engine related to their niche.For most of website search engine provide about 60 % targeted traffic for their niche.As the most company is most concerned about SEO now a days SEO is going to be quite difficult for anyone.But here are some basic tips that anybody can follow to get good ranking in search engines.
1.Have a keyword in Domain name Having keyword in domain is one of crucial factors in SEO.But this doesn't mean that having like keyword-keyword.com, avoid repeated use of keyword in domain but instead use geographic location.A good example is seoservicescanada.ca .This attracts both 'seo service' and 'seo services in canada' keywods.
2.Use great site title and site headerAs the Google is most concerned about site title and site header rather than meta keywords and meta tags it is important for anyone to use great title with use of keywords.Also use header in < h1 > tags with most search keywords.Also give the geographical location in both if u want to use any in both.Don't use < h1 > tags more than 3-4 times per page
3.Do keyword researching and select keywordFirst you have to do keyword researching by Google AdWords Keyword Tool.So you can estimate what your traffic can draw to your website or according to your traffic need you can select keywords.
4.Meta tag optimizing Yet the Google don't use meta tags keyword in site ranking (reference)it is important that you concern for it b'coz bing and yahoo still gives preferences to meta tags key word.But good thing is that google still takes meta description in concerned while search ranking and shows description in search page.
5.Content is kingGoogle is most concerned for content while giving search ranking.Keep in mind that your content should be unique and it should pass copyscape test.
6.Use optimum keyword density in contentAs the spam is increasing on web all search engine are now smarter for ranking. Avoid to much keywords in content as it leaves negative feedback in ranking.3-4 % is optimum for any content7.Construct a quality backlinks Instead of going wild on backlink creation by some blackhat tools use to construct quality backlinks from article submission,bookmarking and dofollow blog comments.Keep balance in backlinks
8.increase PR by dofollow linksMake a list of good PR blogs and forums in your niche and short out if which provides dofollow links.Construct such a 200 dofollow links.
9.Be smart in backlink operationsAvoid too much backlinks of low quality to your website.Instead create some quality backlinks (about 100) and boost this links with blackhat or rapid backlink softwares.This will shield your website with direct exposer to low quality backlinks and provide great link juice to your website.
10. continually monitor your rankingIt is advisable to monitor search engine position and web ranking and also PR in regular interval time.This will give you great advice on what to do.
11.bonus tip : have some .edu and .gov linkAs the google gives high authorities to this to domains it is advisable to have such a backlinks.But don't get to much crazy on that. Around 5 % is optimum
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