While doing keyword research on Google Keyword Tool, you need to be well versed with terms such as Broad Match, Phrase Match and Exact Match. Modified broad match option has enabled advertisers to better target a wide audience and make the best use of this immensely powerful tool.
For search marketers needing quick coverage across Google, the most popular search engine, the best tool available is Google Keyword Tool. It helps to complement natural research activity by extending coverage across a broader range of keywords. Professional search marketers use Google Keyword Tool to conduct keyword research prior to promotion campaigns.
Broad Match, Phrase Match and Exact Match are the terms you need to be aware of while doing keyword research on Google Keyword Tool. These filters assist you to use this tool to assess the traffic and decide on the keywords. For beginners, understanding these terms is essential to milk this immensely powerful tool.
Broad Match
Google searches for the keywords you are using in various combinations. Not only does the search engine look for the keywords in relevant variations but also use similar phrases. Broad Match includes misspellings, plurals and synonyms. An example would help you understand the Broad Match perfectly. Suppose you have used Broad Match for 'Insurance Providers India'. In this case, you will get search results for terms such as 'Insurance Providers India', 'Insurance India', 'Providers India', ''Business Insurance Providers', 'Health Insurance Providers in India', 'Insurance Companies in India', 'Insurance Company Listings'.
You can conclude that the results appear for all sorts of combinations with the search terms.
Phrase Match
If you want Google to produce the results when the search query matches the keywords in your phrase, you can use Phrase Match. For creating Phrase Match keywords, you surround your keyword phrases in quotes. For instance, for phrase matching 'Insurance Providers India', you would use it in quotes Insurance Providers India. In such case, all searches for the term 'Insurance Providers India' would appear. These would include search terms as 'Reliable Insurance Providers India', 'Information Insurance Providers India', ' Insurance Providers India Database' etc.
With Phrase Match, you can get better targeted search results.
Exact Match
With Exact Match, there are no aggregates involved. The search engine comes up with the results where only the exact phrase is matched. For creating Exact Match keywords, you have to surround your keyword phrases in brackets. For example, if you want to Exact Match 'Insurance Providers India', you put it as [Insurance Providers India]. Now, the tool shows the total searches made for the exact keyword. You can use the option when checking for search volumes as it omits the traffic received by terms you have not included.
If you wish to keep your search results extremely focused, you can use exact match option.
Modified Broad Match
The Modified Broad Match type was created by Google in order to help search marketers better target a wide audience. It enables search marketers to select which terms within a keyword are important. For instance, the broad matched keyword Insurance Providers India will show for anything which is related even remotely to the keyword phrase. However, by adding modifiers, the plus symbol (+), you can indicate Google which terms are important when matching your keywords to search queries. The term +Insurance +Providers +India will produce anything that includes all three terms. The option offers some kind of control which is just not there in a usual broad match. If you use the term +Insurance Providers +India, it would match for queries that match 'Insurance' and 'India' whether they include 'Providers' or not.
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