Global Marketing Strategies: Search engine optimization (SEO) is a device which is designed to improve the visibility of a website. It is a science which helps to increase the volume of the traffic of a website or a web page. SEO can be targeted with different kinds of searches like image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Three effective areas of SEO:
Keyword Research and competition Analysis Page Optimization
1. Keyword Research & competition Analysis
It is the beginning and the very first step in SEO which includes the methods and processes of Keyword Research for your web pages. Find the best and fittest keywords and key phrases which are relevant to your website, business and product service as well. Find the keywords for having a good traffic.
2. On-Page Factor
This refers to the factor which is related to the text and content on your website pages. It functions as the basis for your ongoing SEO process. You have to work on your website and content in a way so that the search engine will find your webpage when searching or crawling for your web sites on the basis of a particular keyword. On page factors have significant impacts on search engine results. So make your website search engine friendly as much as possible.
After getting best targeted keywords you need to be well optimized in the webpage.
The list of all On-Page Factors:
Keyword should be placed in the title tag Keyword should be inserted in Meta keyword and Meta description Keyword needs to be available in the file name or web page name. It should be available in the content of the web page. It is to be written in h1 tag at least once. Keyword density of the targeted keyword should be around 3% to 5% for better results.
3. Off-Page Factor:
After completing those factors you need to start the off-page Optimization. It is the time taking process, but it has good result on search engine result pages.
It includes: -
Blogs submissions Related press releases Social book marking Article submissions Forum posting link building Directory submission Video submission Local business centre submissions
You have to keep in mind of all these factors very clearly. From the out coming result, you will be able to understand how search algorithms work.
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