I sometimes find myself feeling particularly sorry for those who don't already have an understanding of Search Engine Optimization (SEO). This concern doesn't come from the fact that I feel that they are in some way missing out. Rather, it comes from the fact that I worry about their chances of learning about this area of online marketing.
The problem is that many SEO professionals really struggle to articulate what it is that they do. This can cause a real problem for those who are on the receiving end. I'm certain that I've also been guilty of falling into this trap when talking to clients.
SEO is, by its nature, a complex task. Many experts have spent years understanding search engine algorithms and their impacts. This means that it's natural to spend time discussing the mechanics of the process. For most business owners, however, the important points aren't usually contained in such a level of detail. What most business owners really want to know is what SEO can do for their business, how quickly it can be achieved and for how much.
If you don't already have a great deal of knowledge in this area, then it's enough to know that most internet users make use of search engines. This means that businesses that do well online will usually be easy to find when people search using Google and the other search engines. If your business website isn't easy to find and you're not getting many visitors, then that's probably because it's not been optimized correctly.
As a result of this issue, you may not be getting as many leads or sales as you would like. In order to correct the problem, you need to make some simple changes to your website and then let the search engines know about those changes. When changing your website, you should aim to use wording that makes it very clear what your business is all about. Have a think about the type of phrases that your potential customers are likely to be using when searching for companies online.
Your website will probably already mention some of these phrases. If it doesn't, then you'll probably want to make sure that it's changed in order to ensure that it offers clear information on exactly what your business provides. Such changes shouldn't be aimed at the search engines. Instead, they should be aimed at offering clarity to potential clients.
Once you've provided such clarity on your own website, you'll want to think about getting a little more publicity. You can do that by making sure that you are listed in the right places online. You might, for example, check that you are listed with local business directories. You'll want to be sure that the details of your business are outlined correctly, including full information on your services, skills and business hours.
It will also make sense to check that you are listed by business partners and suppliers, if they are happy with the services that you provide. Gaining a few links in this way will help to build your online profile. Once again, avoid the trap of thinking about the search engines. Instead, realise that such links could generate a few extra client enquiries during the coming months and years.
The SEO basics are really pretty simple. It makes sense to try and keep them that way.
If you're in a highly competitive industry, or you're confused by some of the terminology, then you may want to track down an experienced SEO consultant. You'll find that they are easy to contact online.
No comments:
Post a Comment