Amidst hundreds of blog sites out there today, WordPress.com remains the most SEO friendly one on the internet. Its clean design makes it easy for search engines to navigate through a blog site's various pages, posts, links and categories. WordPress is also Open Source, which means you can customize your WordPress blog using a variety of third party plug ins and other unique features, all of which can be geared towards making your blog more visible to search engines.
Tools for Search Engine OptimizationWordPress blogs come with several great SEO tools already built in. There include customizable themes, easy meta tags, blogrolling, and the ability to use.htaccess to create permalinks. And being Open Source, WordPress is never short on third-part programs and widgets that you can use to increase the quality content on your site.
SEO BasicsThe success of an online business depends on its online visibility. One of the best ways to get the word out about your online business is to start a blog. The success of your blog, like the success of any site, depends in turn on having a steady stream of organic traffic, meaning that people who might be potentially interested in your site's content must be able to find you when they search online for topics related to your blog. However, if a search engine has a hard time finding, navigating or reading your site, it will give your site a lower search results ranking because it'll be unable to gather any useful (i.e. relevant) information from it.
Search engine optimization is about designing your site and its content in a way that makes it easy for search engines to find and navigate your site. Search engines move from one link to another, page to page, reading for relevant content. WordPress has a navigational structure that keeps all of your pages interlinked, making navigation easy and smooth for search engines.
Aside from the main body of the page, a search engine also read the links and tags attached to pictures and videos. WordPress has an easy to uses system of link, video and image tags, so that you can get the most quality, engine-recognized content from every page on your site, even when it contains mostly pictures.
LinkingAnd finally, there's linking. WordPress's blogrolls, pingbacks, and trackbacks make it easy for other sites to link to your site and vice-versa. The more linked you are, the easier it will be for search engine to find you as they crawl through other sites.
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