SEO Techniques For Increasing Keyword Rankings - Search Engines - SE Optimization

SEO techniques are used in all different shapes and sizes for the purpose of increasing rankings on Google for a given keyword. There are hundreds of techniques and ranking factors that go into ranking at the top ofGoogle for a given keyword but what it all comes down to is the creation of relevance.

If you want to top Google for your chosen keyword you need to create relevance throughout every stage of Google's crawl of your site. The starting place is the links that point to your target page.

First of all the links should preferably be from another page which is relevant to the content on your page. It does not have to be exact but it needs to be topically linked in some way. Also the anchor text needs to include the keyword you are targeting. I would not recommend creating every link with the identical anchor text but would use similar anchor variations.

One of the first things Google will crawl when it hits your site is the title tag of your page; again your keywords need to be used in the title tag preferably at the beginning. As Google crawls through your page there are certain areas of your text that will be given special attention.

The headings of your page should include your keywords and other variations; also ensure your keywords are in the alt text of any images that are located on your page. A less common area to optimise is your outbound link text. This has been proven recently to increase keyword rankings, especially when you are linking to authority sites.

Writing content for your site is not always straight forward as you might think; you should be looking to create a single theme through your entire site filling to main part of your body with lots of different keyword variations. Another way to create site wide relevance is through using your internal linking structure. Remember links from external sites are not the only links to create relevance, links from your internal pages can do pretty much the same job. Make sure your links are anchored with your target text and link every page of your site back to the main page. This will mean your page will build in relevancy and authority and clearly be marked as the priority page of your site.

Using the above the techniques will ensure you create as much relevancy as possible and help you rank your site on the top of Google sooner rather than later.