The world has been heavily influenced by the internet, and SEO is as important in this changing world as getting on the Yellow Pages listing was in the previous century. To put it in simpler words, if a person is unable to see you at the top of search engine results, then your website is non-existent for that customer. You might find various strategies and different opinions regarding SEO Toronto. However, the basics are quite simple. Most of the important SEO techniques revolve around your website design and link building. Here are a few tips to help you with both these aspects.
Link Building
One of the most important factors that search engines consider while ranking a website is the number of other sites that are linked to your page. Not only the number, but the quality of sites that you are linked to matters as well. That is why having links from irrelevant sites coming to your site will not help you much. If relevant sites link back to you then it gives the content on your site a lot more credibility. On top of this, if these relevant sites are also placed high on the search engine rankings then it helps your site even more.
Another important point that should be considered is the fact that anchor text for the link that points to your site should also contain the keywords relevant to your site. For instance, if the anchor text says 'Click Here' or something similar, then you should tell your link exchange partner to change it to something relevant to your site.
Design tips
The web site design also plays a very important role when it comes to SEO Toronto. The most important component of your site is the text. A lot of websites today use Flash because it is visually appealing. However, you should remember that search engines prefer plain text, and most of them are unable to read text embedded in Flash. If you use too much of Flash then your site may not be indexed at all.
The other very important part of the website is the menus used. It is always advised that menus should not be built in images. The main reason for this is that search engines do not read graphics. A navigational menu is used to tell the user about the various sections of the website and is very important when it comes to optimizing your site. Make sure that you have a navigational menu page and that the menu is not hidden beneath graphics.
Apart from the text, the other most common constituent of a web page are the images. Almost every webpage uses an image. But as mentioned earlier search engine are not very efficient in reading graphics that is why you should use the alt tag and title tag associated with every image to give the image a relevant name. It will help your SEO Toronto campaign a lot more if the image of a football is labeled as 'footbal.jpg' rather than 'ascg12.jpg'.
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