3 SEO Techniques You Want to Avoid - Search Engines - SE Tactics

Google is a name that almost everyone in the world knows and they should, as the world's most widely used search engine. If you run a business or a service then you really need to pay attention to this article because it can bring you more business. The internet started small but it now contains more information than anyone can imagine consuming and because of this it has become a necessity for it to be organized as best as possible. That's where search engines like Google, Yahoo, and Bing come into play. If you want visitors to your site then you must learn some basic site optimization techniques. SEO or search engine optimization will increase the chances of your site appearing when someone searches for a word relating to your site. It's the sad truth but when it comes to SEO advice you need to be very careful who you listen to because there is so much damaging information out there. This article will introduce you to some basic SEO pitfalls to stay away from.

When people first start with a website, they often try SEO by using words that don't specify anything. While it's true that keywords are extremely important to SEO, if you just put a bunch of them in your content, the search engines will penalize your site for spam. You'll lose your ranking due to the over abundance of the keywords on your site, which means you'll lose the traffic too. Your visitors won't like it as they only want sites that are understandable and offer the help they need. The speed your site loads in a visitor's browser is important to how search engines consider your site. When you have a lot of coding on your website, your page loads a lot more slowly, which isn't liked by Google. You can alleviate some of this problem by changing some internal code over to an external CSS file. When you have an external CSS file, it helps your page to remain light and keeps the loading process smooth. Just keep in mind that search engines are looking out to give the be st results to their users, and to convince them, you have to become the best. This means your site should be relevant to your visitors as well as appealing to the search engines.

Another SEO issue to overcome is choosing a bad title and description, as these can reduce your overall search rankings. Search engines will factor in the keywords and themes chosen in the title and description to try and calculate a ranking for your site overall. Compared to how they were a few years back, search engines have evolved and grown to encompass more complex algorithms and more stringent criteria for ranking highly, so be vigilant about the details.

All in all, just make sure your site is not heavily based on flash and when you have images on your site, don't forget to use the ALT tag. Avoiding the above mistakes will most definitely help your rankings and keep you safe from getting banned.