There are many things you can do for your SEO campaigns to be successful. One of them is SEO pdf. You can optimize your pdf so it would be able to pick up more traffic for your website. If ever you have an ebook, brochure or product description in pdf form, you may optimize it so it will be found easily and eventually rank the highest in a search engine.
It's great to know that nowadays, most of the major search engines can read the basic content of an SEO pdf and it would just be a necessity to optimize them. Sometimes a webpage or a product content that is in PDF form always have the advantage of getting high rankings in a search engine because it is more accessible or easy to read.
Below are some suggestions in optimizing PDFs for search engine visibility.
1. Three of the major search engines can crawl and index text-based PDFs.
2. The search engine optimization of a PDF is very similar to optimization of a regular content page. If it has well-used keywords or key phrases, appropriate headlines and sub-headlines, and solid content that reads well to the human eye, and if it's in PDF form with images and caption underneath each image, it will be a very great idea because it will capture more audience then eventually earn high rankings.
3. How the PDF is created. The most important thing in SEO and PDF is how it is created. Don't use Photoshop to make your PDF because you're just actually making a big image file and not a true PDF, and the spiders cannot crawl or "read" the text from that image file. It should be created with a text-based program like MS Word or Adobe Pagemaker so that the final product can be crawled because it is text-based.
4. The PDF can reside anywhere on your website but remember not too deep that spiders may not able to crawl its content. The safest place you can store it - is near the root directory.
5. In publishing your PDF on your website, you should link it very visibly to the PDF from the home page or from a page that gets crawled regularly. Don't just post it and cross fingers that it gets crawled. Instead do something, lead the crawler so it can find the new content as quickly as possible.
6. Using keywords when naming the files is a very good idea.
These are just some simple suggestions you can take note whenever you will do an SEO pdf - a very basic overview of what an optimized pdf can do for your SEO campaigns.
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