Three Easy SEO Techniques That Should Be Used Right Away - Search Engines - SE Optimization

Local SEO is how business owners can get more search engine traffic from people searching in their area. Improving your ranking for local search terms is not hard if you use some of the following local SEO strategies.

One thing you can do to get as much as you can from local searches is to make sure you're listed with the big names in the industry. This means, of course, Google Maps and Yahoo! Local. Listing with these huge names should be your first priority before you go on to something else. If you can list with them, the rest is downhill because the search engines and human searchers will always know where to find your website. Listing with Google Maps is actually easier than you may think. It only requires filling out a tiny form and then responding to a phone or email message that will allow you to verify your identity. Once you have verified everything, you'll have to wait for four to six weeks before you can see your site in the local search listings. You'll see that Yahoo! isn't much different, except the verification process is missing. With Yahoo!, you can make your listing look anyway you want.

Yahoo! seems to approve you much quicker than Google, which is a good thing. Don't ever forget that technique, as that can take you further than any other tip you'll learn in reaching out to those you're trying to target.

If you've used SEO for quite some time, you know how important the title tag is. There are many new marketers who focus on other factors but ignore the title tag, which can actually help you rank better. If you hope to get the most out of local SEO, you need to pay attention to the title tag. One great part about going after local searches is that the competition is much scarcer than if you were to use keywords that were more broad.

Therefore, your title tag should always include those keywords you're trying for along with the city and state you're targeting. This will tell the search engines exactly where to rank you. This happens to be the single most crucial on page SEO tactic that you shouldn't ignore. You will also want to make sure you use a minimum amount of keywords in your title tag so as to keep to things simple.

Another tip is to ensure that your address is typed on every page on your website. The search engines love this and they'll reward you for it by ranking you higher. What does this include? You must have the address, number as well as zip code for your business on each page you publish. The search engines will then immediately know that you're targeting the local searches. In conclusion: local search engine optimization requires more work from you but it pays off later on when you are better able to reach your target market.