If you have a local business, then it's obvious that the traffic you get should be local as well, and search engines can help you get it. If you are looking for some good ideas for local SEO, the following techniques will help you.
The key to local SEO is to put yourself in the place of your prospective customers when they do searches. Before you can do SEO for your site, you have to get into the customer's mind. The trick is to imagine that you were someone doing a search engine query for a product you are marketing, and consider what words you would most likely search for. Imagine that you are the owner of a store that sells only one kind of item, golf accessories. Search engine users who type in "golf" are doing an extremely broad search and are mostly not going to be looking for what you have. Those who search for "golf balls" are not right for you either, as this isn't the kind of item your store stocks. Those who enter, "golf accessories," however, are likely to be looking for what you have, so this is a good keyword to target. Businesses trying to generate local traffic tend to overlook keywords that are relevant but not hugely popular. They only look at the most popular keyword phrases, which get a high number of searches but also have lots of competition. It helps you to target the most effective keywords if you can put yourself in the customer's place. As you start to learn which keywords work best for your campaigns, your website traffic will increase and you'll start to rank well on more and more keyword phrases. Most of the local websites out there have no problem with business owners asking clients and customers to post reviews (Yelp is one of these sites). Because the sites allow this and because it helps you with your local SEO efforts why aren't you doing it already? Be sure to mention these things in your e-mail signatures, on your invoices, your contact forms and any place else you can. All you have to do is include a line that says "we'd be very grateful if you could put a review for us on LocalWebsiteWhatever.Whatever." You already understand that you won't be able to control what is written in the reviews themselves but just having them online will help build your business's credibility and make you look more reliable to new clients. No matter what else you try to do, make sure you use this one tip because it has the potential to help you grow your business by leaps and bounds.
A simple SEO tip that is obvious is linking up with the locals. A large part of local marketing is becoming known and networking with others in your area. If you want your online marketing venture to be highly effective and successful, it's necessary that you have high quality inbound links coming to your website from targeted organizations and businesses that are respected within your community. Backlinks are always essential for any website, and if you want to rank well locally, it helps if you have quality links from established local websites. This informs the search engines that you are a local business worth looking at. Keep in mind that what you are really looking for in backlinks is not so much the quantity, but relevance and quality. A few links from a top local organization will do more for you than dozens from random personal blogs.
Don't worry so much about getting a huge number of links, but look for quality instead. In conclusion, there is no better way to grow your business profits than through local SEO.
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