Three Easy SEO Techniques That Should Be Used Right Away - Search Engines - SE Optimization

Local SEO has become the new "it" marketing technique for local businesses because it offers great response. Here are some local SEO tips that you can use.

Writing an SEO'd classified ad is one of the best ways to leverage local SEO--this is an easy tip to take to heart. This is one of the easiest ways to take advantage of the searches in your local area because those searches get picked up a lot more often by the major search engines and using them often is one of the best ways to send direct traffic to your website. Craigslist should be your starting point because it is the most popular of all of the classified websites. As a business, you should make sure that you're posting an optimized Craigslist ad on a regular basis. You need to make sure you target your ads to your chosen market. Make sure that the ad is not loud and that it is as simple as possible. When you write your ads for classifieds sites you need to focus the most of your attention on the headline of the ad because this is what will catch people's attention. The keyword phrase and your city and state should be included in the title. It could be helpful to writ e your ad for Craigslist the same way that you would write a landing page for your business because, often, the ads for websites will outrank the sites themselves in search engine results. The best strategy for business owners is to think of Craigslist as a funnel for targeted traffic and your website. USFreeAds is another highly ranked classifieds site that you can use--it won't work as well as Craigslist but it can get the job done. What you should be aiming with these classified sites is to drive as much traffic to your main offer by leveraging them or piggy backing on the traffic.

It's important to have distinct landing pages if your business has more than one location. For local listings, don't try to create more than one targeted listing for a single business, though if there are several locations there's nothing wrong with targeting each separate location. The crucial point is that each separate location must have its own unique landing page that is obviously about the business in that specific place. Don't make the mistake of sending both the local listings back to the same landing page or the home page because this just wouldn't serve the purpose. It's important to make everything clear to your prospects, and distinct landing pages accomplish this. This is one of those seemingly small points that can make a real difference.

You need to make your anchor texts diverse. Long tail keywords can do quite a bit to help you with your Local SEO efforts--every SEO marketer understands just how valuable long tail keywords can be with search engine marketing. This will allow you to both fiddle around with your anchor text in your links and add to the variety of anchor texts available to you while also expanding your reach exponentially. For example, you want to use more than just "New York Chocolate Store" if you sell chocolate in New York. Other options you can try include "Chocolate Stores in Manhattan, New York" and "Chocolate Store in New York." Don't ever forget the value that search engines place on anchor texts; use as many different versions as you can think up to raise your rankings online. To conclude, local search engine optimization needs a little bit of extra effort on your part but it also makes it easier to find your target audience.