If you want to utilize SEO to increase your website rankings within the major search engines, I must state that Google Analytics is not something you should consider utilizing for SEO. Google Analytics is flawed even with its ease of usage and tools.
Firstly, Google Analytics utilizes "page tagging technology" and this particular program can only record information on browsers which execute JavaScript. These types of browsers will never execute JavaScript in your source code. Google Analytics is wonderful at tracking visitors but Google Analytics is flawed when it comes to reporting spider behavior.
If you want to make the most of your SEO techniques, you need to understand when a spider comes into the picture, what pages the spiders are asking for and when they will come back. This information is very much needed so you can launch new pages as well as set up great internal links while prioritizing your changes with your source code. You must keep in mind that tracking spiders are as important as tracking your visitors to your website.
Google Analytics is very much relied on by numerous SEOs. I would recommend utilizing log file analyzers as compared to Google Analytics. Log file analyzers oppose page tagging with technologies directly behind web analytics. Particular tools do indeed rely on log files which are using coded server logs to mine the information. The requests for files on your site are recorded with the IP address, referral sting and user agents. This is of course more work however; the data you will get back makes it worth the effort.
Log analysis allows you to build filters. Google Analytics does attempt to address this however; Google Analytics lacks the control which you have. You are not allowed to upload log files with Google Analytics as with other applications.
You will need to check reports as well as access then online. Google Analytics does not make this accessible and offers no way of archiving your data. Google has full control over your particular data period. If Google changes the style of reporting or the interface, you will then be stuck with whatever Google gives you. If you think about it, do you want Google to have control over your website as well as your visitors? Of course you don't therefore, do not give Google that particular power which you should retain in the first place.
It sounds as if I'm on a rampage about Google, I'm here to state I am not however if you are looking to make the most with analytics, you should utilize multiple tools. Where I'm stating that Google contains many flaws, I will also state that Google Analytics is not overall a useless tool but if you want a tool which addresses the serious needs of your business marketing needs, Google Analytical is not for you.
SKG Technologies is a professional search engine optimization firm that aids enterprises, small businesses, and nonprofits rise to the top of their industries. Our clients enjoy top rankings on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization with online marketing services. The SKG Technologies team of SEO engineers, copywriters, and web designers are one hundred percent dedicated to increasing the value of your business web site. Ask us for free seo analysis of your website
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